Association President/CEO Roger A. Isom gave the keynote address to more than 450 people at this year’s Ag Personal Management Association (APMA) 2024 Forum in Monterey, California. Isom discussed the State’s push to reduce greenhouse gas emissions to improve climate change, as well as the push to improve labor conditions and the alleged impacts of pesticide applications. Isom highlighted rules and regulations devastating the agricultural industry based on hysteria and baseless claims. Isom encouraged the crowd to “get involved” and help push back at hearings and workshops when agriculture is outnumbered every single time at rates as much as 10 to 1. He stated “agriculture’s voice mush be heard, and the facts have to be presented above the noise of the accusations with no scientific basis to support them.